R&D Center
Cheering Machinery has built its R&D capabilities around motor engineering, direct-drive technology, intelligent control, and high-efficiency industrial equipment. Supported by a Provincial High-Tech Enterprise R&D Center and Postdoctoral Workstation, our R&D system combines independent research, university collaboration, and practical product development.
With 90+ national patents and 4 Zhejiang Manufacturing Standards led, we continue to develop technologies for power tools, industrial sewing machinery, and special motor applications.
R&D Platform & Research Strength
Our R&D platform provides a foundation for long-term technology development and engineering innovation.
Provincial High- Tech Enterprise R&D Center - Re-evaluated in 2023.
Postdoctoral Workstation - Approved in 2024, supporting specialized research with doctoral researchers.
University-Industry Collaboration - Joint laboratories established with Zhejiang University and Zhejiang University of Technology.
Provincial R&D Projects - Participation in 2 provincial key research and development projects.
R&D Team - More than 80% of the R&D team is led by PhD-level researchers.
R&D Investment - Annual R&D investment accounts for approximately 8% of revenue.
These resources connect academic research with practical engineering requirements and product development.
Core Research & Development
Cheering Machinery focuses its research on technologies that improve motor efficiency, transmission performance, control precision, and intelligent operation.
Gearless Direct-Drive Technology
Cheering Machinery pioneered gearless direct-drive technology, replacing traditional gear transmission with a direct-drive structure. Combined with high-energy rare-earth permanent magnet materials and embedded MCU control, the technology is designed to improve transmission efficiency while reducing mechanical transmission losses and noise.
Intelligent Sewing Systems
Our R&D covers embedded MCU control and intelligent sewing technologies, with applicable systems developed for precise equipment control.
High-Efficiency Motor Technology
Research into rare-earth permanent magnet motors focuses on improving energy efficiency and supporting more efficient industrial equipment.
Independent Innovation & Industry Contribution
Cheering Machinery has accumulated 90+ national patents and led the formulation of 4 Zhejiang Manufacturing Standards, reflecting long-term investment in independent technology development.
Our R&D philosophy follows a continuous three-generation approach:
Produce One Generation → Develop One Generation → Reserve One Generation
This allows current products to be continuously improved while maintaining development work on next-generation technologies and future applications.
From Research to Engineering Application
Our R&D capabilities extend from core motor technologies to application-oriented engineering. Through cooperation with universities, research institutions, and industrial partners, we continue to explore intelligent control, motor efficiency, direct-drive systems, and advanced sewing technologies.
Our future development focuses on further strengthening the technology platform and advancing intelligent sewing systems and adaptive control technologies for next-generation industrial applications.
