About Cheering Machinery
Since 1993, Zhejiang Cheering Sewing Machine Co., Ltd. has specialized in the research, development, manufacturing, and service of high-efficiency power tools, high-torque and high-power-density special motors, industrial sewing machinery, and related products.
Today, Cheering Machinery and its associated production operations cover 40,000+ m² and employ 200+ people. With more than 30 years of manufacturing experience, independent R&D capabilities, and products exported to 50+ countries and regions, we provide technology and manufacturing support for global B2B buyers, OEM/ODM partners, power tool brands, and industrial equipment distributors.
At a Glance
- 1993 - Founded with 30+ years of manufacturing experience
- 40,000+ m² - Manufacturing and production facilities
- 200+ - Employees across engineering, production, quality, and management
- 3.2 Million+ Sets - High-speed direct-drive motors produced
- 50+ - Countries and regions served
- 90+ - National patents
- 4 - Zhejiang Manufacturing Standards led
Our Core Business
Cheering Machinery develops and manufactures products across high-efficiency power tools, industrial sewing machinery & special motors. With long-term experience in motor technology and independent R&D, we serve different industrial applications with established product development and manufacturing capabilities.
High-Efficiency Power Tools:
- Brushless Cordless Angle Grinders
- High-Efficiency Electric Tools
- Direct-Drive Technology
Industrial Sewing Machinery & Special Motors:
- High-Speed Direct-Drive Motors
- High-Torque & High-Power-Density Special Motors
- Industrial Sewing Machinery
- Intelligent Sewing Equipment
With 3.2 million+ high-speed direct-drive motors produced, our experience in motor development and manufacturing provides a strong technical foundation across both business areas.
Technology at the Core
Supported by a provincial high-tech enterprise R&D center and postdoctoral workstation, Cheering Machinery has developed high-speed direct-drive industrial sewing machine motors and pioneered gearless direct-drive technology globally. Combining high-magnetic-energy rare-earth permanent magnet materials with embedded MCU technology, our direct-drive systems are designed to improve energy efficiency and motor performance while eliminating traditional gear transmission structures.
R&D Achievements
- 90+ National Patents
- 4 Zhejiang Manufacturing Standards Led
- Global Pioneering Gearless Direct-Drive Technology
- Provincial High-Tech Enterprise R&D Center
- Postdoctoral Workstation
- Industry-University-Research Cooperation
Our R&D approach follows a long-term development philosophy: produce one generation, develop one generation, and reserve one generation.
Manufacturing & Quality
Our 40,000+ m² production base supports the smooth transition from initial engineering concepts to full commercial-scale production.
Our Manufacturing & Quality System Focuses On:
Controlled Production
Standardized processes support consistent manufacturing.
Product Testing
Performance and durability are evaluated as part of our quality management.
Batch Consistency
Manufacturing controls support stable quality across repeat orders.
Honours & Patents
Over more than 30 years of development, Cheering Machinery has built a strong portfolio of independent intellectual property and industry-recognized technical achievements. Our capabilities include 90+ national patents and leadership in the formulation of 4 Zhejiang Manufacturing Standards, reflecting our continued investment in motor technology, product development, and manufacturing innovation.
Responsible Manufacturing
Cheering Machinery believes manufacturing growth should go together with responsible use of resources and investment in people. As a green enterprise in Zhejiang Province, we continue to improve manufacturing efficiency, resource utilization, energy performance, and technical talent development.
Built for Long-Term Industrial Cooperation
With more than 30 years of manufacturing experience, independent technology development, and established production capabilities, Cheering Machinery supports customers across power tools, industrial sewing equipment, special motors, and related applications.
Whether you are sourcing established products, developing a new application, or evaluating a long-term manufacturing partner, our team can work with your product requirements, technical specifications, drawings, and project objectives.
